Event BRANDING
Event logo and collateral redesign for this architectural software-focused conference. The design began with the Seattle event, but would need to work for the other locations as well.
Social
The event logo was also featured on additional social media posts, featuring modern buildings from Seattle.
The theme was extended in the event space with signage and video screens.
Design Notes
For the event logo and collateral redesign a solution was needed that would convey architectural software and technology in a bold and distinctive way. To design the logo a blocky display font was chosen, which helped the legibility of both words, but was also a little quirky, so the solution was to downplay the effect for the word Tech and play it up for the smaller Perspectives, so that both would balance.
Another goal of the client was to create more impact with the social media assets, which was achieved by using a neon-like green for the logo and equally bright blue for the CTA buttons.
Fonts
Mashine semibold and regular; Univers 67 bold condensed, 57 regular condensed.
Color palette
Software
Adobe InDesign, Photoshop, Illustrator.
