Microsol Resources  | Tech Perspectives Seattle

Event logo and collateral redesign

Microsol Resources  | Tech Perspectives Seattle

Event logo and collateral redesign

Event BRANDING

Event logo and collateral redesign for this architectural software-focused conference. The design began with the Seattle event, but would need to work for the other locations as well.

Promotion

Outreach included a postcard, sponsored posts, newsletters and social media.

Promotion

Outreach included a postcard, sponsored posts, newsletters and social media.

Social

The event logo was also featured on additional social media posts, featuring modern buildings from Seattle.

Event Colateral

The theme was incorporated into the event program by consistent use of the logo, illustration, patterns, color palette and fonts.

Everything was coordinated, including bags and name tags.

Everything was coordinated, including bags and name tags.

The theme was extended in the event space with signage and video screens.

Design Notes

For the event logo and collateral redesign a solution was needed that would convey architectural software and technology in a bold and distinctive way. To design the logo a blocky display font was chosen, which helped the legibility of both words, but was also a little quirky, so the solution was to downplay the effect for the word Tech and play it up for the smaller Perspectives, so that both would balance.

Another goal of the client was to create more impact with the social media assets, which was achieved by using a neon-like green for the logo and equally bright blue for the CTA buttons.

Fonts
Mashine semibold and regular; Univers 67 bold condensed, 57 regular condensed.

Color palette

Software
Adobe InDesign, Photoshop, Illustrator.

Microsol Resources

Microsol Resources delivers integrated solutions to the architecture, engineering and construction (AEC) industries. They are a recognized leader in building information modeling (BIM) technology solutions as well as CAD-based solutions.

If you would like to find out more about them, please visit their site.

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COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

Do you need creative help? Say hello!

COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

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