How do you tell the story of a very upscale rehab clinic, when you can’t use images of patients or staff? One possibility was to use stock video that would reflect the right mood, and a couple were tested, but in the end the client chose to use photography to illustrate the luxurious amenities on offer. This was complimented in the print collateral with a sophisticated color palette and a clean sans serif font.

Although we had already recorded a voiceover with an American accent, my Anglo-Irish accent caught the ear of the clinic’s director, who thought it would better suit the impression he wanted to make. So in addition to laying out the videos in Adobe Premiere, I also ran into a recording studio to do the voice-overs. A new experience for me.

Fonts
Gotham (all weights, with use of light for heads and text).

Color palette