THE DUNES East Hampton Rehab Center
TV ads and print collateral
THE DUNES East Hampton Rehab Center
TV ads and print collateral
30 second TV ads
Design for this first TV ad focused on the luxurious facilities at this upscale clinic.
The second TV ad focused on the serious nature of addiction and the need for treatment.
Trifold brochure
Trifold brochure
Print Ad
7″x 7″ print advertisement.

Design Notes
How do you tell the story of a very upscale rehab clinic, when you can’t use images of patients or staff? One possibility was to use stock video that would reflect the right mood, and a couple were tested, but in the end the client chose to use photography to illustrate the luxurious amenities on offer. This was complimented in the print collateral with a sophisticated color palette and a clean sans serif font.
Although we had already recorded a voiceover with an American accent, my Anglo-Irish accent caught the ear of the clinic’s director, who thought it would better suit the impression he wanted to make. So in addition to laying out the videos in Adobe Premiere, I also ran into a recording studio to do the voice-overs. A new experience for me.
Fonts
Gotham (all weights, with use of light for heads and text).
Color palette

Software
Software: Adobe Premiere, After Effects, InDesign, Photoshop, Illustrator.
Client
The Dunes East Hampton Rehab Center
Project Date
2/2017 to 9/2019
Category
THE DUNES East Hampton Rehab Center
The Dunes is a luxury alcohol and drug rehabilitation center offering outpatient addiction treatment and holistic inpatient rehabilitation services in East Hampton, New York.
If you would like to find out more about them, please visit their site.