THE DUNES East Hampton Rehab Center

TV ads and print collateral

THE DUNES East Hampton Rehab Center

TV ads and print collateral

30 second TV ads

Design for this first TV ad focused on the luxurious facilities at this upscale clinic.

The second TV ad focused on the serious nature of addiction and the need for treatment.

Trifold brochure

Trifold brochure

Print Ad

7″x 7″ print advertisement.

Design of a magazine advertisement for The Dunes East Hampton Rehab Center.

Design Notes

How do you tell the story of a very upscale rehab clinic, when you can’t use images of patients or staff? One possibility was to use stock video that would reflect the right mood, and a couple were tested, but in the end the client chose to use photography to illustrate the luxurious amenities on offer. This was complimented in the print collateral with a sophisticated color palette and a clean sans serif font.

Although we had already recorded a voiceover with an American accent, my Anglo-Irish accent caught the ear of the clinic’s director, who thought it would better suit the impression he wanted to make. So in addition to laying out the videos in Adobe Premiere, I also ran into a recording studio to do the voice-overs. A new experience for me.

Fonts
Gotham (all weights, with use of light for heads and text).

Color palette

Software
Software: Adobe Premiere, After Effects, InDesign, Photoshop, Illustrator.

THE DUNES East Hampton Rehab Center

The Dunes is a luxury alcohol and drug rehabilitation center offering outpatient addiction treatment and holistic inpatient rehabilitation services in East Hampton, New York.

If you would like to find out more about them, please visit their site.

Learn more

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COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

Do you need creative help? Say hello!

COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

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