Rodale’s Organic Life

Magazine launch marketing collateral

Rodale’s Organic Life

Magazine launch marketing collateral

Brand Guide

With only four months to pull together marketing collateral for a brand that had yet to exist, the constantly developing brand guide helped streamline the creation of digital, print and experiential materials. There are over 30 pages, including typeface choices, color palette breakdowns, image choices and examples.

Online Media Kit

Created and published live in under three days, this single-page website utilized content developed for the sales deck and sell sheets (see below), and added interactive elements and SEO optimization.

Sales sheets

Also called Sell Sheets or One Sheets… developed to introduce the main content pillars, specification and contact details, specific upcoming content and customized category and advertiser programs.

Sales Deck

Like the media kit and sell sheets, the general presentation needed to get advertisers excited about a brand that wouldn’t exist for several months.


Two months before the editorial website would be available, this homepage and Food category website comp gave the sales team the ability to show clients how the upcoming site might look and function. It was live for only a short time, but could be shown on an iPad and swiped through.

Editorial Contents page

Like the website, the sales team also needed a comp of the magazine’s contents pages ahead of time.


Various media and advertiser focused events.

Design Notes

There were two teams working on developing materials at the same time, marketing and editorial. I was part of marketing, and initially developed our direction based on the editor’s mission statement. But as editorial shared details of their work I would grab anything design-related and incorporate it into the collateral we were developing, so that the brand output would always match.

Berthold Akzidenz Grotesk, Rockwell, Helvetica Neue.

Color palette

Adobe InDesign, Photoshop, Illustrator.

Rodale’s Organic Life

Rodale’s Organic Life was a guide to living naturally in the modern world, a friendly resource for the growing cross-generational community; Millennials to Boomers, who wanted to live well and consume responsibly. Their core areas were food and entertaining, style and design, home and garden, travel, personal care, and wellbeing.

The title lasted for just over two years before closing.


Do you need creative help? Say hello!


Do you need creative help? Say hello!


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