Eagle Flight Squadron

Logo design and style guide

Eagle Flight Squadron

Logo design and style guide

Logo design

Mission and military patches served as inspiration, while also borrowing heavily from the symbols used in flight maps. The A is the symbol for “Obstacles less than 1000′ AGL (above ground level).” The star is a “Rotating beacon in operation, sunset to sunrise,” a feature of the airport where the squadron keeps their planes. “1975” is the squadron’s founding year, but it’s typographic treatment references the MSL (mean sea level) ceiling and floor altitude markings.

Logo Design

Mission and military patches served as inspiration, while also borrowing heavily from the symbols used in flight maps. The A is the symbol for “Obstacles less than 1000′ AGL (above ground level).” The star is a “Rotating beacon in operation, sunset to sunrise,” a feature of the airport where the squadron keeps their planes. “1975” is the squadron’s founding year, but it’s typographic treatment references the MSL (mean sea level) ceiling and floor altitude markings.

Style Guide

Created to help guide the output of digital, print and experiential content, the style guide contains 11 pages, including typeface choices, logo usage, color palette breakdowns, and application examples.

Logo Application

Logo tee shirt front and back.

Branding applied to baseball cap, flight bag and water bottle.

Stationery

Designed using the stacked version of the logo, in two colors.

Design Notes

As the client was unfamiliar with the design process, and so that we could develop the ideas together, I shared all exploration, from simple typeface research, to visual ideas and color palettes, to tentative logo directions. The heightened communication really helped move things along and was worth the extra effort.

Fonts
Din Schrift, Neutraface 2

Color palette

Software
Adobe InDesign, Photoshop, Illustrator.

Eagle Flight Squadron

Eagle Flight Squadron is a nonprofit educational organization which provides students with hands on professional and leadership training via flight training in two Cessna aircraft, and aviation ground school. While the program focuses on flight instruction, they promote career development, social interaction, and discipline.

If you would like to help support them, please consider making a donation.

Donate

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COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

Do you need creative help? Say hello!

COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

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