Rodale’s Organic Life | Farm2Fork Festival
Festival logo and promotion
Rodale’s Organic Life | Farm2Fork Festival
Festival logo and promotion
Logotype
The festival logo used a stencil font and matching icons to reflect the farm to fork theme, set on a distressed color panel to further emphasize the home-grown nature of the event.

Digital and Print Support
To promote the event, Run of Site assets were created for all Rodale websites, as well as social media. Print ads appeared in Rodale’s Organic Life, Men’s Health, Runner’s World and Prevention magazines, as well as on the magazine’s Real Finds promotion page.
Invitations
Postcard and email invitations, along with the ticket landing page.
Thank You advertorial
Recap page appearing in Rodale’s Organic Life, showing event images, and sponsor logos.

Design Notes
Once the basic format of the logo was settled, it still needed to be rearranged to fit a wide variety of shapes, from 728×90 banners to 100×100 squares. I’m a big believer that there is no one-size-fits-all logo… flexibility is key.
There was also the challenge of creating a perfectly balanced logo lockup that included the magazine logo, the word ”presents“, the event logo, the location ”Williamsburg, Brooklyn“ and the ”sponsored by“ Subaru logo. And then fit that on the banner.
Fonts
Boston Traffic, Avenir Next
Color palette

Software
Adobe InDesign, Photoshop, Illustrator.
Client
Rodale’s Organic Life
Project Date
5/2015 to 11/2015
Category
Branding · Brochures · Digital · Event · Magazine Advertorial
Rodale’s Organic Life
Held in Williamsburg, Brooklyn, the Farm2Fork Festival celebrated sustainable food and healthy living. It consisted of three distinct experiences over two days. A day-long Farm2Fork fair, including tastings of locally-sourced prepared food, beverages and produce, followed that evening with an all-star chef menu tasting, while the second day featured a special brunch prepared from recipes featured in the magazine.