CRAIN’S NY BUSINESS

Special advertising sections/advertorials

CRAIN’S NY BUSINESS

Special advertising sections/advertorials

Rising Stars in Real Estate

A 17-page special advertising section, or advertorial, featuring a custom logo, cover, intro article, headshots and short bios. Digital assets were designed to match.

Rising Stars in Real Estate

A 17-page special advertising section, or advertorial, featuring a custom logo, cover, intro article, headshots and short bios. Digital assets were designed to match.

Northwell Health | Lenox Hill Hospital

Six-page advertorial, with journalist-provided copy, images, timeline, charts and quotes. Color palette was borrowed from the client’s logo and used to to subtly reflect their brand. Digital assets were designed to match.

Hispanic Executive Entrepreneur awards

Five-page advertorial, with a latin-inspired color palette. There were five awardees featured, with runners-up in the side bars. Section branding was provided by the client.

Design Notes

Rising Stars: For the cover layout, the additional rectangles added flexibility, to allow some to be used for a headline and some as floating color panels. And applying a color tint to all the headshots added uniformity to a diverse set of images.

Fonts
Din Schrift, Franklin Gothic, Utopia

Color palette

Northwell Health: For the colors to stand out, all the other parts of the layout, the signposting, headlines and callout boxes, had to be muted in tone. Even on the timeline, the dates are white, reversing out of a grey bar, so as not to distract from the tinted images and small colored squares.

Fonts
Museo Sans (all weights).

Color palette

Hispanic Executive Entrepreneur Awards: While using many headshots in a layout can be challenging, the latin-inspired colors gave the design impact, while using larger blocks for text and interspersing with smaller multi-colored blocks of color added interest and texture.

Font
Gotham (all weights).

Color palette

Software
Adobe InDesign, Photoshop, Illustrator.

CRAIN’S NY BUSINESS

Crain’s Content Studio offers clients and their agencies strategic marketing programs that leverage the strength of the Crain’s NY brand. Programs are custom-designed to meet each partner’s unique objectives, deliver measurable results, and help them acquire and build stronger customer relationships.

If you would like to find out more about them, please visit their site.

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COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

Do you need creative help? Say hello!

COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

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