The Floating Hospital | 2019 Summer Soirée

Fundraising event design and collateral

The Floating Hospital | 2019 Summer Soirée

Fundraising event design and collateral

Sponsorship Prospectus

This is the main fundraising event of the year for The Floating Hospital, and the prospectus is developed to share, with sponsors and partners, their needs and goals for the near future.

For 2019 the theme was Carnival! The client provided the watercolor flowers and birds, and these were made vibrant to match the playful theme. The event logo reflected this playfulness, using two complimentary script fonts, and the colors allowed to interact with the flowers beneath.

A six-panel prospectus (shown here), was accompanied by three informational sheets (see below) and all contained within a slipcase.

Slipcase

Slipcase and informational sheets

Save the date

Postcards, email, and social media posts were created as part of the outreach.

Design for The Floating Hospital’s 2019 Summer Soirée showing save-the-date postcard and social media.

Invitations

Both printed and email invitations. Printed featured an accordion style fold, RSVP card and return envelope.

The email invitation was built in MailChimp and led to a ticket landing page, both designed to match the event branding.

EVENT PROGRAM

Sample pages from the 32-page program, which featured the president’s letter and introduction, event agenda, event credits, political letters, sponsor logo page and advertising from sponsors.

EVENT COLLATERAL

Support included giant wall hangings, door decals, step and repeat wall, photobooth backdrop, video screens, sponsor pullup and game signage.

EVENT COLLATERAL

Support included giant wall hangings, door decals, step and repeat wall, photobooth backdrop, video screens, sponsor pullup and game signage.

EVENT COLLATERAL

Support included giant wall hangings, door decals, step and repeat wall, photobooth backdrop, video screens, sponsor pullup and game signage.

Design Notes

The color in the main logo changes as the illustration underneath it changes. The effect is created with two logo placements, one over the other. The lower one is set to 100% screen, the upper one to 100% dodge (which lightened it a little). And the actual illustrator logo file is yellow and green, though you can’t tell.

All the illustrative elements were converted from bitmap to vector formats, so that there would be no loss of sharpness when enlarging them… particularly on the wall banners, which were 88.5″ (225cm) tall.

Fonts
Caprizant Bold, Winsome, Gotham (all weights).

Color palette

Software
Adobe InDesign, Photoshop, Illustrator. Mailchimp for email.

The Floating Hospital

The hospital has been on the forefront of unrestricted healthcare since their inception in 1866. They are one of the few remaining safety nets for thousands of uninsured and vulnerable New Yorkers.

A quarter of all families living in the NYC shelter system receive their care at The Floating Hospital. The hospital provides free services or “charity care” at a rate 10x that of the average hospital, and on an average day, their vans and buses make more than 100 round trips citywide. They serve every domestic violence safe house in the city and offer education and resources to help families, now and for the long term.

If you would like to help support them, please consider making a donation.

Donate

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Do you need creative help? Say hello!

COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

Do you need creative help? Say hello!

COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

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