LBG Public Relations | BabyCenter

Press-release design and layout

LBG Public Relations | BabyCenter

Press-release design and layout

Design as an editing process

Working with an independent PR company, the goal was to illustrate each press-release using infographics, graphs and images. Survey results were condensed until only the most relevant information was left, so that they could be understood at-a-glance. While the end result looks simple, the work involved to turn large blocks of text into simplified visual points was quite challenging.

INTERNET OF THINGS

SHARING ECONOMY

MOBILE SHOPPING

Design Notes

As the headline above states, this was design as an editing process. By rereading the press-release text many times, I would begin to get a sense of where paragraphs could be combined or flipped, where a sentence could be shortened and become a headline, where a paragraph and two number charts could be turned into a series of infographics. It’s a process of editing, then editing again.

The design followed a corporate style guide, so color and font choices were predetermined. It was my task to make these press-releases fit in with their overall look.

Font
Museo Slab 500

Color palette

Software
Adobe InDesign, Photoshop, Illustrator.

LBG Public Relations

LBG Public Relations delivers targeted press and communications campaigns across an established network of top journalists, influencers, business leaders, and media specialists.

If you would like to learn more about LBG Public Relations, please visit their site.

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BabyCenter

BabyCenter is the world’s number one digital parenting resource, with content that reaches more than 100 million people monthly. In the United States, 7 in 10 new and expectant moms online use BabyCenter.

To find out more about BabyCenter, please click on the link.

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COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

Do you need creative help? Say hello!

COPYRIGHT © 2020 CHARLES CROFTON ALL RIGHTS RESERVED

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