Press-release design and layout

LBG Public Relations | BabyCenter

LBG Public Relations | BabyCenter

Press-release design and layout

Design as an editing process

Working with an independent PR company, the goal was to illustrate each press-release using infographics, graphs and images. Survey results were condensed until only the most relevant information was left, so that they could be understood at-a-glance. While the end result looks simple, the work involved to turn large blocks of text into simplified visual points was quite challenging.

INTERNET OF THINGS

Email designed to highlight survey “Majority of parents tap into IoT and many think it makes them a better parent”, using images, icons, pie charts, top half.

Email designed to highlight survey “Majority of parents tap into IoT and many think it makes them a better parent”, using images, icons, pie charts, lower half.

SHARING ECONOMY

MOBILE SHOPPING

Email designed to highlight survey titled “Moms more likely than ever to complete purchases on smartphones”, using image, icons, and pie charts, top half.

Email designed to highlight survey titled “Moms more likely than ever to complete purchases on smartphones”, using image, icons, and pie charts, lower half.

Design Notes

As the headline above states, this was design as an editing process. By rereading the press-release text many times, I would begin to get a sense of where paragraphs could be combined or flipped, where a sentence could be shortened and become a headline, where a paragraph and two number charts could be turned into a series of infographics. It’s a process of editing, then editing again.

The design followed a corporate style guide, so color and font choices were predetermined. It was my task to make these press-releases fit in with their overall look.

Font
Museo Slab 500

Color palette

Software
Adobe InDesign, Photoshop, Illustrator.

Client

LBG Public Relations | BabyCenter

Project Date

10/2015 to 3/2017

LBG Public Relations

LBG Public Relations delivers targeted press and communications campaigns across an established network of top journalists, influencers, business leaders, and media specialists.

If you would like to learn more about LBG Public Relations, please visit their site.

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BabyCenter

BabyCenter is the world’s number one digital parenting resource, with content that reaches more than 100 million people monthly. In the United States, 7 in 10 new and expectant moms online use BabyCenter.

To find out more about BabyCenter, please click on the link.

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LBG Public Relations | BabyCenter